Google has built an online empire by measuring everything. Clicks. GPS coordinates. Visits. Traffic. The company's resource is bits of info on you, which it mines, packages, repackages, repackages again, and then uses to sell you stuff. Now it's taking that data-driven world-building power to the real world. Google is building a city.
Facebook Messenger has become the latest minefield for unwary computer users, thanks to a new variety of malware that has immerged over the past few months. Even the latest anti-malware and patches cannot prevent every attack. However, there are steps we can all take that can minimize the risk.
Artificial Intelligence promises to be an important strategy for nonprofit organizations. It can help engage with more people where they are and in a more meaningful way. Furthermore, voice-fundraising will make it virtually effortless (pun intended) for people to support a cause at the very moment when and where they are moved to give. Some early adopters have already starting using voice-activated technology.
In an age where technology continues to change and evolve at an accelerating pace, Excel remains the go-to software for small business and nonprofits decades after it was launched in 1985. It is the most widely utilized office software in the world with an estimated 120 million people using Excel. Its longevity can be attributed, in part, to its adaptability...however a recent insurrection among finance officers stirred up new debate about Excel’s value.
No matter the age of the customer, it is all about being in a relationship — one that has meaning to both parties. Customers, including the much-desired millennials, crave personal marketing. This lesson is resonating in the age of digital customer relationship management. All customers, including tech-savvy millennials, need more than an email to feel wanted, warns a host of business experts.
2017 marks the year that tech giants such as Apple and Facebook began to rethink their responsibilities about how their technology impacts people and society. While 2017 may have been a year of reflection for some tech companies, it was also the year that they were able to gain an even greater foothold into our private lives
From phones to cars, products no longer rule for an increasing number of companies. Individualized customer service is king in the “subscription economy.” And for the companies offering subscription services, the value comes with the data they gain from the subscriptions rather than the revenue from selling the product outright.
In the US, approximately one-third of all workers are freelance, or nearly 54 million people, and that number is expected to grow. Cloud-based platforms are making it easier for small businesses and nonprofits to tap into the gig economy and find the people they need from a global talent pool. For companies who need flexible workers who are willing to work on a project basis, these platforms can be both convenient and cost-effective.
It’s this personal relationship between the local business owners and customers that is at the heart of a successful small business. Connections count for small business owners. The personal bonds that these businesses form with their customers can help lead to a successful launch, sales growth and, in one example, even help resurrect a business after a disaster.
There is a war going on between giants and they are fighting for the right to be in your home – maybe even in your bedroom – in order to watch, listen and collect information about you. It’s probably inevitable that you will let one of them in (or maybe a new one you have not met yet), but whatever your choice, it will likely be around for a while… like your email or your bank. It will become so entrenched in your life that it will be a huge hassle if you change your mind.
In the digital world, there is no one, trusted source to verify who we are, so we fill in the same information at dozens of different sites. Each different site that gathers and verifies our info does it in a silo. The process is closed and complex with each site checking a directory of information and making a decision about whether we are who we say we are.
So, what should we while we wait for technology and policies around digital identity to catch up?
Consumers and businesses alike are choosing the convenience and efficiencies of being connected over the security of being "off the grid" (so to speak), and there are no signs of it slowing down. And, right now, the policies for securing these devices is in its infancy, increasing the risk for attacks.
Sinu has developed two documents to help your organization select the right backup solution by providing information about online backup services and what you can expect from two different types of solutions. Sinu selects backup, continuity and disaster recovery solutions based on the same criteria. We look for cloud-first solutions which are built to be future-proof as software advances.
Apple has released an update to iOS, the operating system for iPhone and iPad that contains a known bug. The upgrade – iOS 11 – began rolling out on September 19 following Apple’s announcement of the new iPhone 8 and iPhone X smartphones. People using the Mail app on iPhone have a few options.
“Autopilot is getting better all the time, but it is not perfect and still requires the driver to remain alert,” the company said. But who is ultimately responsible when the car crashes?
Even though Alexa may have been programmed to have the ability to provide pithy comebacks, AI is still in its infancy, but expected to surge over the next few years. According to a new report from Tractica, interest in implementing AI systems is growing among companies and institutions around the world, and the revenue generated from the direct and indirect application of AI software is predicted to grow from $1.4 billion in 2016 to $59.8 billion by 2025.... But what exactly is Artificial Intelligence, anyway?
Here at Sinu, we try to provide the latest tech news, predict trends, and share best practices – especially when it comes to protecting your data and other tech assets. Well, here is where taking our own advice paid off...
In less than 3 years, Adobe's once popular plug-in will no longer be welcomed on the web. So, what really happened to Flash? I would say it goes well beyond security issues and is more about the shift in the way we want to receive information from and interact with our devices.
One of the biggest vulnerabilities in endpoint security exists with mobile devices such as laptops, phones, and tablets. So, what can you do to mitigate the risk? Develop a mobile device or BYOD policy designed to protect your organization’s technology infrastructure and sensitive data. Here are 10 considerations:
It’s hard enough to keep your technology secure when you’re working from the office, even harder when you work remotely, but while on vacation, it’s even trickier to keep your devices and data safe. A little bit of preparation and being a little tech security savvy can prevent headaches during your summer vacation and the rest of the year.