What is AR and how can it help my business?

Augmented reality (AR), the lesser known cousin to virtual reality (VR) that became famous – or infamous – for creating Pokemon Go zombies, is rapidly expanding into business applications, however, there is a big difference between the two, especially when considering their business applications.

Tribeca Film Festival explores tech with virtual reality, immersive screenings

 DRAW ME CLOSE, a 2017 Tribeca Storyscapes selection. Photo credit: Tribeca Film Festival.

DRAW ME CLOSE, a 2017 Tribeca Storyscapes selection. Photo credit: Tribeca Film Festival.

 

From virtual reality experiments to social media misadventures, this year’s Tribeca Film Festival tackled technology as a key theme, winning high marks for its ambition and scope. 

The 17th annual Tribeca Film Festival (TFF) welcomed visitors for the first time into Tribeca Cinema360, a VR theater featuring four curated screening programs of 360-degree mobile content. The new VR theater and the TFF programming brought a futuristic vibe to lower Manhattan during its 11-day run in late April.

The festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001 in the wake of the attacks on the World Trade Center.

One of the first festivals to champion virtual reality “as a dynamic form of storytelling,” this year’s installment included 33 innovative virtual reality exhibitions and experiences.

Forbes found that several offerings delved into the metaphysical, reporting that a post-apocalyptic vision anchored several of the festival’s virtual reality projects.

“From coming-of-age dramas such as ‘Battlescar’ that tells the story of a Puerto Rican runaway, to ‘Campfire Creepers,’ a VR look at sadistic camp counselors, the Festival curated a number of rich pieces.”

“But perhaps one of the most compelling items to come out of the Festival, in terms of technology, was a provocative talk that was part of the IBM salon series during the TFF,” Forbes reported. “Entitled ‘Blockchain: Can Blockchain Breed Blockbusters?’ the panel included such professionals as Mitzi Peirone writer/director “Braid,” the first-ever feature funded entirely by cryptocurrency, and CTO for IBM’s Media and Entertainment industry Peter Guglielmino, where they discussed the disruptive power of blockchain as applied directly to the business of filmmaking and the entire industry.”

Other programming created virtual worlds where viewers could swim with sharks (“Into the Now”), care for a baby elephant (“My Africa”) or experience first hand the bombing raid of a town square (“Hero”), reported press materials for the Tribeca Film Festival.

"Each year, we're seeing creators push boundaries and explore new ways to tell stories through VR,” said Ingrid Kopp, co-curator of Tribeca Immersive. “As the technology improves, so does the storytelling, and with that we are able to use VR to tackle new issues, experiences and narratives and invite new audiences to experience these projects."

(Note: Tribeca Enterprises is a long-time customer of Sinu and we are proud to share the recent national news coverage they have earned for their use of new technologies at the Tribeca Film Festival.)

Want better habits? There's an app for that!

The reality is that technology is now central to many of our habit routines. The whole reason we spend so much time fretting about our phones and computers is because technology makes it so easy to develop new, undesirable habits, and there is a growing chorus of voices urge a lifestyle where devices can help cultivate positive habits.

Edge Computing: What is it and why does it matter?

As the Internet of Things (IoT) expands with every new smartphone and Siri device, edge computing becomes a bigger part of the conversation as enterprises begin to deal with the massive data volumes being produced by these devices. Organizations may soon need to decide not just who will provide their data collection and processing services, but also where. This is where Edge computing comes in to play.

How to Safely Recycle Your Old Technology

Whether your city regulates e-waste or not, there are several reasons your organization should recycle your technology. Sensitive data, whether on a laptop, server or smartphone, needs to be completely erased before you resell or recycle your technology. Having a plan for recycling your technology that includes properly disposing of electronics is not only better for the environment, but it can also mitigate the risk of having sensitive data fall into the wrong hands.

Facebook to offer more nonprofit tools in era of ‘meaningful connections’

An estimated 750,000 nonprofits in the U.S. already take advantage of a host of tools on Facebook, such as charitable donations pages and “donate” buttons. These tools are designed to cultivate more meaningful connections and to support more robust fundraising.

How to sidestep phone scams during tax season

When cybercriminals call, they employ an arsenal of tricks and tactics. Now that it’s tax season, Forbes warns that scammers will try to take advantage of tax filers using spoofing and other means to obtain valuable personal data. Hanging up is the safest remedy, but there are other ways to avoid phone scams.

Google’s ambitious plans to use technology to ‘accelerate urban development’

Google has built an online empire by measuring everything. Clicks. GPS coordinates. Visits. Traffic. The company's resource is bits of info on you, which it mines, packages, repackages, repackages again, and then uses to sell you stuff. Now it's taking that data-driven world-building power to the real world. Google is building a city. 

- Wired.com

Be wary of links in Facebook Messenger

Facebook Messenger has become the latest minefield for unwary computer users, thanks to a new variety of malware that has immerged over the past few months. Even the latest anti-malware and patches cannot prevent every attack. However, there are steps we can all take that can minimize the risk.

Nonprofits encouraged to embrace AI

Artificial Intelligence promises to be an important strategy for nonprofit organizations. It can help engage with more people where they are and in a more meaningful way. Furthermore, voice-fundraising will make it virtually effortless (pun intended) for people to support a cause at the very moment when and where they are moved to give. Some early adopters have already starting using voice-activated technology.

After 30+ years, Excel still #1 office software

In an age where technology continues to change and evolve at an accelerating pace, Excel remains the go-to software for small business and nonprofits decades after it was launched in 1985. It is the most widely utilized office software in the world with an estimated 120 million people using Excel. Its longevity can be attributed, in part, to its adaptability...however a recent insurrection among finance officers stirred up new debate about Excel’s value.

Successful consumer marketing combines digital, face-to-face strategies to make it personal

No matter the age of the customer, it is all about being in a relationship — one that has meaning to both parties. Customers, including the much-desired millennials, crave personal marketing. This lesson is resonating in the age of digital customer relationship management. All customers, including tech-savvy millennials, need more than an email to feel wanted, warns a host of business experts.

Was this the year tech giants grew a conscience?

2017 marks the year that tech giants such as Apple and Facebook began to rethink their responsibilities about how their technology impacts people and society. While 2017 may have been a year of reflection for some tech companies, it was also the year that they were able to gain an even greater foothold into our private lives

How Small Business + Nonprofits Can Benefit from the Gig Economy

In the US, approximately one-third of all workers are freelance, or nearly 54 million people, and that number is expected to grow. Cloud-based platforms are making it easier for small businesses and nonprofits to tap into the gig economy and find the people they need from a global talent pool. For companies who need flexible workers who are willing to work on a project basis, these platforms can be both convenient and cost-effective.

It's personal for successful small businesses

It’s this personal relationship between the local business owners and customers that is at the heart of a successful small business. Connections count for small business owners. The personal bonds that these businesses form with their customers can help lead to a successful launch, sales growth and, in one example, even help resurrect a business after a disaster.

The A.I. you choose might be with you for life

There is a war going on between giants and they are fighting for the right to be in your home – maybe even in your bedroom – in order to watch, listen and collect information about you. It’s probably inevitable that you will let one of them in (or maybe a new one you have not met yet), but whatever your choice, it will likely be around for a while… like your email or your bank. It will become so entrenched in your life that it will be a huge hassle if you change your mind.

Who are you? Understanding your online identity and how to protect it

In the digital world, there is no one, trusted source to verify who we are, so we fill in the same information at dozens of different sites. Each different site that gathers and verifies our info does it in a silo. The process is closed and complex with each site checking a directory of information and making a decision about whether we are who we say we are. 

So, what should we while we wait for technology and policies around digital identity to catch up?

New Wi-Fi vulnerability and why devices needs to be more connected

Consumers and businesses alike are choosing the convenience and efficiencies of being connected over the security of being "off the grid" (so to speak), and there are no signs of it slowing down. And, right now, the policies for securing these devices is in its infancy, increasing the risk for attacks.

Which Backup Solution is Right for Your Organization?