So what’s the buzz about Business Intelligence?

By John Christie, Co-founder and COO of Sinu

Whether you know what business intelligence is or not, we all understand the importance of good data in our decision-making process. But where do we get the data to drive our decisions?And who’s got time to analyze it?

As your IT department, Sinu manages a vast amount of data about your company. As your business partner, we believe the more we can present data about your technology in a human readable way, the easier it is to make good business decisions. With the right data at your fingertips, decisions can be made more easily and in a more informed way, and patterns and opportunities can be discovered and acted upon.

Business Intelligence (BI) first emerged as a technology specialization in the mid-90s and can be roughly defined as is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI technologies provide historical, current and predictive views of business operations. For about one-and-a-half decades, the cost and time to implement BI restricted this technology to only the largest companies.

Today, there are more opportunities for small businesses and nonprofits to cost-effectively use BI technology, including several IT Reports and BI tools that are included in the Sinu platform as part of our all-inclusive IT service.  

Through its BI tools, Sinu provides answers to many operational questions so that you can become a better decision maker and build a stronger business:  

  • Who are my key IT vendors?
  • What computer hardware do I own?
  • What software licensing is installed on my computers?
  • What computers should I replace in the next 6 months?
  • How does my computer hardware compare to that of my competitors?

I’d like to walk you through those BI tools here…

IT Dashboard

On the Dashboard, you’ll see all of your company’s (corporate) tickets, when they were opened, by whom, and their current status. You can click on the ticket number to drill down into ticket notes.

Also on the Dashboard, you’ll see the availability of monitored systems, including your email system, web sites, and Internet connections.


Click on the reports tab for additional business intelligence. You will need to enter a password at this point, but there is a forgot password link if you don’t know yours.

The reports page includes employee accounts reports, hardware and software inventory, maintenance reports, backup reports, IT vendor information, and your network diagram. The monitors on this page show 30 days of availability history.

Business Intelligence

To explain what I mean by business intelligence, I’ll use the report “My Computer Replacement Plan” as an example. The report parses your hardware inventory and looks at the warranty expiration date, ship date, Operating System version and memory to make a recommendation about the machine: Retain, Replace or Update.

These BI tools are easily found on the Sinu website:

  • First, go to and click LOGIN at the top right-hand side of the page
  • Enter your email address and click PORTAL LOGIN

We hope that these automated tools will help youvisualize some of your most important IT metrics.Our goal is to produce transparency in our work. We do this because we think it facilitates partnership in management of critical systems at your organization and that through strong partnership we are able to do our best work.

If you have any questions about Sinu’s Business Intelligence tools, please contact me at