Personalization pays. According to Forbes, an Epsilon survey revealed that 80 percent of consumers are more likely to choose companies that offer personalized experiences, and 90 percent of respondents find personalization appealing. But reaching customers on a personal level takes time and effort. Here you will find tips for small businesses on how to master this 500-pound gorilla of the marketing world.
Time is running out for Windows 7 users, and nonprofits and small businesses are being urged to switch to Windows 10 and its host of support services. After 14 January 2020, Microsoft will no longer provide security updates or technical support for computers running Windows 7. Continue reading for additional support for making the transition.
Apple and Microsoft are embracing a message that we learned in kindergarten: It’s good to share. A new iCloud for Windows app, which rolled out on June 11, allows customers of both tech giants to access files and share photos, videos, mail and other information.
Apple will replace its groundbreaking iTunes service with separate applications, the tech giant announced this month. After 18 years, Apple is killing iTunes…well, sort of. Here is the latest on what consumers can expect as an alternative from Apple.
Google Ad Grants is an in-kind program that gives qualified nonprofits free access to Google business tools, as well as $10,000 per month in free advertising on the Google Ads platform. The following write-up gives you valuable information about these resources including how to apply for ad grants, tips for using Google, and maintaining and getting the most from these marketing resources.
While cybersecurity remains a burning issue for organizations in 2019, many businesses and nonprofits don’t plan on or budget for a cybersecurity risk assessment. However, once organizations understand the value of their data and reputation, assessments often become a regular component of their tech management strategies.
Happy 15th anniversary to Gmail! While many of Gmail tools, new and old, can save time and help productivity, there are several best practices everyone should consider when dealing with emails.
Frustration and “inflated expectations” confront many business managers who try to adopt artificial intelligence (AI) into their operations, according to MIT Technology Review. “Despite what you might hear about AI sweeping the world, people in a wide range of industries say the technology is tricky to deploy. It can be costly. And the initial payoff is often modest,” reports the Review. So what does it take for AI to be successful?
“This socially conscious and fast-paced generation requires a set of rules different from those of Generation X and Z. And brands need to take into account that fact if they want their email marketing strategy to engage this important demographic,” Florian Bersier, founder and CEO of Gmail app Gmelius, writes.
Small and medium-sized businesses rely on technology to achieve their goals but also find the diversity of choices a challenge, according to a new industry study. The sheer number and types of solutions has grown in such size and complexity that many firms are “taking two steps forward and one back as they navigate these new learning curves.”
According to a 2018 survey by Gartner, CEOs report a growing focus on changing and upgrading the structure of their companies, including prioritizing IT-related issues and scaling up their digital business initiatives. Growth remains number one, but there is a shift from focusing on incremental growth to creating foundational change to become more competitive and support long-term growth. According to the survey, the top 4 priorities for CEOs in 2018/2019 are:
From health care providers to whistleblowers, recipients of the 2018 Good Tech Awards cultivated socially beneficial uses of technology, whether drones or text messaging. The awards, a feature of New York Times columnist Kevin Roose in the New York Times Magazine, give a nod to innovators who often operate outside of the spotlight.
Corporate social responsibility (CSR) — often considered a delicate combination of ethics and profits — is gaining currency with organizations of all sizes because of the benefits to both society and the bottom line. Companies that pursue positive social impacts have found several benefits that positively impact the bottom line. We’ve summarized several of the top benefits reported in both the Forbes and Entrepreneur articles.
While VR technology is still in its early days, we can expect to see it increasingly used in the hiring process. It’s an effective method of attracting prospective candidates, testing their abilities, and introducing them to the realities of the job. Ultimately, VR can make hiring process quicker and smoother than ever before.
This year, Facebook and PayPal matched donations beginning at 8 a.m. ET on #GivingTuesday and within seconds they had reached the match. The Giving Tuesday website reports that there were 4 million individual online donations this year – a 45% increase from 2017.
The decision to make technology upgrades can difficult. Many small businesses and nonprofits may delay buying new software, hardware or equipment because of the cost and perceived disruption, while others jump in and find they purchased some new piece of technology that was well-hyped, but it really does not provide the solution they hoped for.
At Sinu, we hear it all! An article by ZDNet.com columnist David Gewirtz, which offers 23 reasons to upgrade technology, touched on several of the the reasons we hear most from our clients, and inspired us to develop our own article on this topic.
Below, we’ve compiled a list of the 10 top arguments we hear when people come to us wanting to rethink their obsolete technology. Informed by one-on-one conversations with nonprofits and small business owners, as well as from several articles, including Gewirtz’s, we hope that this list generates the questions that will help you develop a cost-effective, long-term IT strategy for your organization.
1. You just really want it
“Gadget lust,” is what Gewirtz calls it, but if that bright, shiny new technology does not solve a problem, then it may not be worth the expense. We write about this in a recent blog about technology rollouts, which can be disruptive and may not always support your goals unless you have a plan in place and a partner that can help implement them correctly
2. Save time and increase productivity
While this seems like a no-brainer, it is important to understand your business goals and and how you get there. For instance, if many of your team members are on the road and work remotely, you may need to select software that provides seamless (and secure) remote access, even if it is a more costly up-front option than other solutions.
3. Remove annoyances
Removing constant annoyances, also known as tolerations, are often worth the investment. Gerwitz agrees, stating, “Tolerations cause stress and sap productivity. Eliminating or reducing tolerations not only helps you get more done, it frees up thinking cycles previously allocated to thoughts of frustration.”
4. Your technology is too slow
5. Ease of use
If your employees can learn the new technology quickly and easily and enjoy using it, you'll have a lot more buy-in and need to provide less support.
6. Old hardware no longer supports updates
This is critical, and should be addressed immediately. When obsolete technology can no longer support software updates, it is not only inconvenient because you may not be able to run the software you need, but it also puts your data at risk because it won’t take the latest security updates and patches.
7. Reduce operating costs
This is at the core of the Sinu philosophy and our solution. Choose technology that’s appropriate for small business and nonprofits, with an emphasis on reliability and security. Minimize IT infrastructure, because a room full of servers is a cost center that’s no longer a competitive advantage. In fact, by streamlining their technology, many Sinu’s customers save up to 60% on their IT.
8. Shift from CAPEX to OPEX
When you pay using a subscription model, whether it’s SaaS (Software as a Service), HaaS (Hardware as a Service), or Sinu’s all-inclusive subscription pricing model that includes unlimited support, your organization can buy resources as they're needed, scale up or down quickly, and potentially shift much of the IT costs from capital expenses (CAPEX) to operating expenses (OPEX) – or in the case of nonprofits, from administrative costs to programming.
Whether it is automated backups, security updates, or set-it-and-forget-it email marketing campaigns, when technology provides automated solutions that are currently being done manually, you can often save valuable employee hours and mitigate the risk of errors.
10. Support business continuity
Investing in technology, such as redundant cloud backup or a generator, can keep your organization going during a disaster. During Hurricane Sandy, Sinu’s customers did not lose data and they remained connected to their emails and other mission critical services because it was housed off-site in the cloud. If they could charge their devices and get online, they could continue to function.
When considering new technology, consider your business goals. We advise that you take the time to inventory your current IT solutions, understand where they are in their life cycle, and develop a long-term strategy that supports your organizational goals and helps keep your employees productive. For over 15 years, Sinu has been guiding small businesses and nonprofits through the ever-increasing complexities of technology solutions in the marketplace. Contact us to discuss which technologies can best support your organizational goals.
In another expansion into the brick-and-mortar realm, Amazon opened a new physical store in New York City’s SoHo neighborhood featuring its best sellers. What can small businesses learn from Amazon?Successful retail locations provide benefits and unique customer experiences that online cannot deliver. And, it seems, Amazon is trying to tap into some of the magic you can only get when shopping in person.
Are passwords passé? Increasingly, other security measures are replacing the password, reviving the debate over whether passwords have outlived their usefulness.
Chasing the elusive SEO algorithms to keep your site relevant in online searches can be daunting, confusing, and a full-time job. What worked yesterday, may not work the same today. While SEO algorithms continuously change and there is no one definitive resource that will tell you all you need to know about SEO, we found a recent HubSpot article to be a good starting point. We summarized the article to help you make better SEO choices.
Technology rollouts can be disruptive and may not always support your goals unless you have a plan in place and a partner that can help implement them correctly. The article provides several tips outlined below that can help you be proactive about a tech plan that supports your organizational goals.