Amazon

More lessons from Amazon as it expands its brick-and-mortar presence in NYC

In another expansion into the brick-and-mortar realm, Amazon opened a new physical store in New York City’s SoHo neighborhood featuring its best sellers. What can small businesses learn from Amazon?Successful retail locations provide benefits and unique customer experiences that online cannot deliver. And, it seems, Amazon is trying to tap into some of the magic you can only get when shopping in person.