In the book, Social, scientist Matthew Lieberman makes the case that our need to connect is as fundamental as our need for food and water. We need to connect and communicate with others, and I would suggest that this extends to how we connect with businesses and nonprofits. Is there a real person we can communicate with if we have questions or need assistance? Is that a satisfying experience? And, are the organizations that understand the basic human need to communicate and provide human interaction more successful?
Americans trust small businesses. If you are a small business, you rank second only to the military in consumer confidence. So what can you do to build upon and grow that trust?
Based on best practices we have seen with our small business customers (and within our own business), here are a few tips: