Personalization pays. According to Forbes, an Epsilon survey revealed that 80 percent of consumers are more likely to choose companies that offer personalized experiences, and 90 percent of respondents find personalization appealing. But reaching customers on a personal level takes time and effort. Here you will find tips for small businesses on how to master this 500-pound gorilla of the marketing world.
In another expansion into the brick-and-mortar realm, Amazon opened a new physical store in New York City’s SoHo neighborhood featuring its best sellers. What can small businesses learn from Amazon?Successful retail locations provide benefits and unique customer experiences that online cannot deliver. And, it seems, Amazon is trying to tap into some of the magic you can only get when shopping in person.
No matter the age of the customer, it is all about being in a relationship — one that has meaning to both parties. Customers, including the much-desired millennials, crave personal marketing. This lesson is resonating in the age of digital customer relationship management. All customers, including tech-savvy millennials, need more than an email to feel wanted, warns a host of business experts.