digital strategies

CEOs Report a Bigger Focus on Technology

According to a 2018 survey by Gartner, CEOs report a growing focus on changing and upgrading the structure of their companies, including prioritizing IT-related issues and scaling up their digital business initiatives. Growth remains number one, but there is a shift from focusing on incremental growth to creating foundational change to become more competitive and support long-term growth. According to the survey, the top 4 priorities for CEOs in 2018/2019 are:

Successful consumer marketing combines digital, face-to-face strategies to make it personal

No matter the age of the customer, it is all about being in a relationship — one that has meaning to both parties. Customers, including the much-desired millennials, crave personal marketing. This lesson is resonating in the age of digital customer relationship management. All customers, including tech-savvy millennials, need more than an email to feel wanted, warns a host of business experts.