iPhone 6

Apple Shows...To Stay Relevant, Make Tech About People

Apple Shows...To Stay Relevant, Make Tech About People

While we used to eagerly anticipate the latest and greatest from new tech rollouts, smartphone announcements, such as Apple’s Special Event on September 9, have gone from glamorous to mundane in short order. In fact, CNET writes, “Our boredom doesn't mean Apple won't sell millions of phones, but it does mean consumers may think a little longer before shelling out cash for an iPhone 6s when their old devices are ‘good enough.’”