Personalization pays. According to Forbes, an Epsilon survey revealed that 80 percent of consumers are more likely to choose companies that offer personalized experiences, and 90 percent of respondents find personalization appealing. But reaching customers on a personal level takes time and effort. Here you will find tips for small businesses on how to master this 500-pound gorilla of the marketing world.
“This socially conscious and fast-paced generation requires a set of rules different from those of Generation X and Z. And brands need to take into account that fact if they want their email marketing strategy to engage this important demographic,” Florian Bersier, founder and CEO of Gmail app Gmelius, writes.
No matter the age of the customer, it is all about being in a relationship — one that has meaning to both parties. Customers, including the much-desired millennials, crave personal marketing. This lesson is resonating in the age of digital customer relationship management. All customers, including tech-savvy millennials, need more than an email to feel wanted, warns a host of business experts.