small business

Humans and patience needed to make AI work for small business

Frustration and “inflated expectations” confront many business managers who try to adopt artificial intelligence (AI) into their operations, according to MIT Technology Review. “Despite what you might hear about AI sweeping the world, people in a wide range of industries say the technology is tricky to deploy. It can be costly. And the initial payoff is often modest,” reports the Review. So what does it take for AI to be successful?

Understanding the value of respect in the workplace

Employees can feel either motivated and valued or discouraged and neglected. The difference often boils down to respect. It might seem simple, but successfully creating a culture of respect in the workplace takes an understanding of the different types of respect, how to deliver it, and how it will be received.

The benefits of corporate social responsibility

Corporate social responsibility (CSR) — often considered a delicate combination of ethics and profits — is gaining currency with organizations of all sizes because of the benefits to both society and the bottom line.  Companies that pursue positive social impacts have found several benefits that positively impact the bottom line. We’ve summarized several of the top benefits reported in both the Forbes and Entrepreneur articles.

Demise of net neutrality stirs fresh debate over pros, cons

The repeal of net neutrality is official. Now, the debate over this new policy direction’s implications can resume in earnest. What remains unclear is how businesses, particularly small businesses, will fare following the repeal.

Successful consumer marketing combines digital, face-to-face strategies to make it personal

No matter the age of the customer, it is all about being in a relationship — one that has meaning to both parties. Customers, including the much-desired millennials, crave personal marketing. This lesson is resonating in the age of digital customer relationship management. All customers, including tech-savvy millennials, need more than an email to feel wanted, warns a host of business experts.

How Small Business + Nonprofits Can Benefit from the Gig Economy

In the US, approximately one-third of all workers are freelance, or nearly 54 million people, and that number is expected to grow. Cloud-based platforms are making it easier for small businesses and nonprofits to tap into the gig economy and find the people they need from a global talent pool. For companies who need flexible workers who are willing to work on a project basis, these platforms can be both convenient and cost-effective.

It's personal for successful small businesses

It’s this personal relationship between the local business owners and customers that is at the heart of a successful small business. Connections count for small business owners. The personal bonds that these businesses form with their customers can help lead to a successful launch, sales growth and, in one example, even help resurrect a business after a disaster.

What keeps small business owners awake at night?

In a recent survey of more than 1,100 U.S. small businesses, Wasp Barcode Technologies produced a State of Small Business Report that reports on some of the distinct challenges that small businesses face in 2016. Inc. summarized the report which shows some of the top challenges for small businesses include hiring new employees (50 percent), increasing profit (45 percent), employee healthcare (43 percent), growing revenue (43 percent), and cash flow (36 percent).  

Why Small Business Matters

There are 28 million small businesses in the U.S. They are the backbone and spirit of our economy. In fact, they are the very reason Sinu was formed back in 2000 because we wanted to give small businesses an edge by providing the enterprise-level technology and expertise which big business could afford, but were out of reach of most smaller organizations.

Small businesses have edge with consumer trust

Americans trust small businesses.  If you are a small business, you rank second only to the military in consumer confidence. So what can you do to build upon and grow that trust?

Based on best practices we have seen with our small business customers (and within our own business), here are a few tips:

Trying to compete in enterprise market, Apple to bring iWork to the cloud

Apple announced they were taking iWork to the iCloud to attempt to compete with Microsoft 365 and Google Docs for office product market share. 

Four Clear Signs You Absolutely Need an Office Manager (or another one)

Check out some telltale signs that your office could benefit from some office management help below; if these sound like what your company is experiencing, it’s probably time to take the leap. 

The future of enterprise: Apple, GE look to consumer tech

When asked about the future of enterprise technology, the chief executives from two of America's largest companies agree that it is personalization.

Why Net Neutrality Matters to Small Business

Why Net Neutrality Matters to Small Business

Just when advocates thought their last hope of securing Internet neutrality, also known as “net neutrality,” was about to pass, President Obama stepped out of the shadows to call for broadband Internet to be reclassified as a public utility, so it would be regulated similarly to electricity. From video of President Obama explaining his net neutrality plan posted on www.whitehouse.gov

Attn Mr. CEO: Your IT Partner Is Your New Best Friend

For smaller businesses and nonprofits, every penny counts. We’re sure you’ve noticed that, too. That’s why many small businesses and nonprofits have responded to the need to do more with less by outsourcing whatever they could – including their IT department. Managed IT solutions, like Sinu’s Technology Management services, are the new way of ensuring maximum uptime at a minimum spend.

The cloud: an equalizer for small businesses

According to the Small Business Administration, small businesses provide more than 50 percent of jobs across the country, making them truly the engine of our economy. Competing against large companies better able to capitalize on efficiencies of scale, has been difficult for many of these smaller enterprises.

Nonprofits & the Cloud: Is it time to rethink your IT?

Today, the benefits promised by cloud computing—including agility, process optimization, speed to market, remote access, and cost reduction— have inspired most nonprofits to rethink their IT infrastructure and software.