workplace generation

Email marketing to Millennials: Values, personal appeals can boost clicks

“This socially conscious and fast-paced generation requires a set of rules different from those of Generation X and Z. And brands need to take into account that fact if they want their email marketing strategy to engage this important demographic,” Florian Bersier, founder and CEO of Gmail app Gmelius, writes.

Accommodate Your Millennial Workers – or Another Organization Will: A Conversation with Larry Velez of Sinu

Successful Nonprofits, a firm that provides strategic planning, board development, executive coaching and transition assistance to help nonprofits, recently spoke with Larry Velez, founder and CTO of Sinu, to help them understand and accommodate millennials in the workplace. Listen to the podcast to learn more about shifting demographic trends and practices in the workplace.